The Canaanites
The Canaanites were traders and merchants, thriving in commerce. They symbolize the world of business, wealth creation, and economic power.
Modern-Day Interpretation
This sphere involves anyone shaping the economy:
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Entrepreneurs and innovators
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Bankers, financiers, and investors
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Traders and business owners
Narrative
Slum poverty is often rooted not in laziness but in lack of access and opportunity. The Canaanites remind us that commerce can either oppress or liberate. A righteous entrepreneur creates jobs, supports families, and builds communities. A corrupt one deepens inequality. Genesis Joy envisions raising ethical business leaders who see wealth as a tool for empowerment, not exploitation.
Mindset Shift
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Money is a servant, not a master.
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Wealth must circulate to uplift others.
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Businesses thrive when they are rooted in integrity.
Expected Impact
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Job creation and economic growth in underserved areas.
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Poverty reduction through entrepreneurship.
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Ethical markets that benefit both producers and consumers.